The MECLABS Certified Marketing Assessment:
Optimize marketing resources for the highest ROI
Your career and company’s health depend on how efficiently and consistently you increase conversions and the revenues that come with them. Achieve and exceed your goals with rigorously tested, science-based insight, tools and knowledge you can find nowhere else. A MECLABS Research Institute Certified Marketing Assessment includes:
- An in-person presentation, supported by
- A four-part hardbound book
Together, they detail specific, intensely researched next steps for marketing success. This assessment is the culmination of the world’s most diligent, comprehensive scientific study of cognitive decision-making processes based on:
- More than a quarter century of research
- 20,000 sales paths
- A billion email sends
You’ve likely seen this knowledge published in case studies, benchmark reports and training by our subsidiary organizations, MarketingSherpa and MarketingExperiments, as well as publications such as The Wall Street Journal, Harvard Business Review and Adweek.
Gain a Razor-Sharp Competitive Edge with MECLABS
The MECLABS Institute has distilled this information into proprietary, scalable and repeatable processes, formulas and methodologies that objectively evaluate marketing effectiveness. They can be applied to any industry or vertical, B2B or B2C.
In essence, their purpose is to clarify why people say:
“Yes, I’ll open your email.”
“Yes, I’ll click to your landing page.”
“Yes, I’ll give you my credit card information.”
“Yes, I’ll buy your product.”
And why they don’t.
By answering these questions for your organization, you will grasp what drives revenue and what doesn’t. Plus, you’ll gain an instant competitive advantage because the vast majority of companies don’t have this knowledge. This is why, according to the latest industry statistics, 1.4 out of every 100 people who visit a website convert1.
Advance Your Marketing
with a Hardbound, Customized Blueprint for Success
While MECLABS Institute research can be applied to any organization, no two are alike.
That’s why assessments are customized to address your organization’s unique challenges to:
|
Discover where you’re missing opportunities for increased conversion and revenues.
|
|
Develop a plan to quickly take advantage of them.
|
|
Deliver a blueprint with precise steps forward to immediately drive more conversions and revenue.
|
This hardbound document will be made up of these key components: (Click each below for details)
VALUE PROPOSITION
Competitive Analysis
Customer Experience
Analysis
Customer Engagement
Analysis
Value Proposition
Competitive Analysis
Meclabs
Certified Marketing Assessment
Know Exactly Why Customers Buy from You Instead of the Competition
The Value Proposition Competitive Analysis is absolutely critical because it identifies why your ideal prospect should buy from you rather than any of your competitors.
If your value proposition is unknown or unclear:
- You're missing opportunities because prospects are naturally attracted to the choices that provide the most value.
- Your competitors may be doing a better job of communicating value and taking business away that should rightfully be yours.
The analysis examines your value proposition as your customer, not your organization, understands it.
This requires intense research that reveals:
- Who customers compare you with
- Why they choose your competitors
- Why they choose you
- How you can make the most of any competitive advantages
- How you can address competitive disadvantages
You'll end up with the tools you need to seal the leaks in your sales and marketing funnels.
You’ll be able to:
- Improve impact by adjusting four critical value proposition elements.
- Learn how to infuse your value proposition into every aspect of your marketing.
- Identify how effectively your actual value proposition holds up against the competition.
Meclabs
Certified Marketing Assessment
Pinpoint Where Your Sales Funnel Leaks and Repair It
Do you know precisely:
- Where customers are dropping out of the funnel?
- Where you should focus marketing efforts most efficiently drive them through it?
- The best next steps to make the biggest gains fast?
The Funnel Metrics Analysis provides the answers through intense examination of customer data and digital body language.
The goal is to thoroughly understand customer thought processes at each point in the marketing funnel where they have to make a decision to continue moving through it.
By understanding what prospects are thinking at each stage of the buying process you will be able to better match their motivation and move them through the sales funnel faster.
Customer Experience
Analysis
Meclabs
Certified Marketing Assessment
Gain Conversions by Applying Scientific Methodology to Your Sales Process
Clarify precisely what motivates your prospects to move through your sales cycle and how effectively every aspect and nuance of your marketing achieves this.
After 15 years of researching more than 20,000 sales paths and a billion emails and landing pages, MECLABS Research Institute has distilled why people buy into a single formula:
In essence, prospects convert when they're highly motivated and are clear about the value of what you're selling. This is enhanced by incentives.
But everything can be diminished by:
- Friction - anything that slows their progress through the marketing funnel, and
- Anxiety - fear about moving forward, like providing credit card information.
This formula can be applied to any aspect of your marketing to identify strengths and weaknesses, and pinpoint where marketing resources would be best invested.
Again, this isn't theory or opinion; it’s based on what is probably the world's most diligent, comprehensive, and long-standing scientific study of the sales process.
Customer Engagement
Analysis
Meclabs
Certified Marketing Assessment
Identify Where You Risk Losing Existing Customers
Getting a new customer can cost as much as 10 times more than keeping an existing one. This analysis will help you identify opportunities where you can keep your current customers more engaged to achieve a higher return on marketing investment.
This will be achieved through leveraging insights gained from existing data to identify opportunities for measuring customer behavior more effectively.
This process also determines which opportunities can be met with your existing capabilities and which ones require an additional investment.
QUICK NAVIGATION: TOC | Value Proposition Competitive Analysis | Funnel Metrics Analysis | Customer Experience Analysis | Customer Engagement Analysis
While MECLABS Institute research can be applied to any organization, no two are alike.
That’s why assessments are customized to address your organization’s unique challenges to:
|
Discover where you’re missing opportunities for increased conversion and revenues.
|
|
Develop a plan to quickly take advantage of them.
|
|
Deliver a blueprint with precise steps forward to immediately drive more conversions and revenue.
|
This hardbound document will be made up of these key components: (Click each below for details)
VALUE PROPOSITION
Competitive Analysis
Customer Experience
Analysis
Customer Engagement
Analysis
Value Proposition
Competitive Analysis
Meclabs
Certified Marketing Assessment
Know Exactly Why Customers Buy from You Instead of the Competition
The Value Proposition Competitive Analysis is absolutely critical because it identifies why your ideal prospect should buy from you rather than any of your competitors.
If your value proposition is unknown or unclear:
- You're missing opportunities because prospects are naturally attracted to the choices that provide the most value.
- Your competitors may be doing a better job of communicating value and taking business away that should rightfully be yours.
The analysis examines your value proposition as your customer, not your organization, understands it.
This requires intense research that reveals:
- Who customers compare you with
- Why they choose your competitors
- Why they choose you
- How you can make the most of any competitive advantages
- How you can address competitive disadvantages
You'll end up with the tools you need to seal the leaks in your sales and marketing funnels.
You’ll be able to:
- Improve impact by adjusting four critical value proposition elements.
- Learn how to infuse your value proposition into every aspect of your marketing.
- Identify how effectively your actual value proposition holds up against the competition.
Meclabs
Certified Marketing Assessment
Pinpoint Where Your Sales Funnel Leaks and Repair It
Do you know precisely:
- Where customers are dropping out of the funnel?
- Where you should focus marketing efforts most efficiently drive them through it?
- The best next steps to make the biggest gains fast?
The Funnel Metrics Analysis provides the answers through intense examination of customer data and digital body language.
The goal is to thoroughly understand customer thought processes at each point in the marketing funnel where they have to make a decision to continue moving through it.
By understanding what prospects are thinking at each stage of the buying process you will be able to better match their motivation and move them through the sales funnel faster.
Customer Experience
Analysis
Meclabs
Certified Marketing Assessment
Gain Conversions by Applying Scientific Methodology to Your Sales Process
Clarify precisely what motivates your prospects to move through your sales cycle and how effectively every aspect and nuance of your marketing achieves this.
After 15 years of researching more than 20,000 sales paths and a billion emails and landing pages, MECLABS Research Institute has distilled why people buy into a single formula:
In essence, prospects convert when they're highly motivated and are clear about the value of what you're selling. This is enhanced by incentives.
But everything can be diminished by:
- Friction - anything that slows their progress through the marketing funnel, and
- Anxiety - fear about moving forward, like providing credit card information.
This formula can be applied to any aspect of your marketing to identify strengths and weaknesses, and pinpoint where marketing resources would be best invested.
Again, this isn't theory or opinion; it’s based on what is probably the world's most diligent, comprehensive, and long-standing scientific study of the sales process.
Customer Engagement
Analysis
Meclabs
Certified Marketing Assessment
Identify Where You Risk Losing Existing Customers
Getting a new customer can cost as much as 10 times more than keeping an existing one. This analysis will help you identify opportunities where you can keep your current customers more engaged to achieve a higher return on marketing investment.
This will be achieved through leveraging insights gained from existing data to identify opportunities for measuring customer behavior more effectively.
This process also determines which opportunities can be met with your existing capabilities and which ones require an additional investment.
While MECLABS Institute research can be applied to any organization, no two are alike.
That’s why assessments are customized to address your organization’s unique challenges to:
|
Discover where you’re missing opportunities for increased conversion and revenues.
|
|
Develop a plan to quickly take advantage of them.
|
|
Deliver a blueprint with precise steps forward to immediately drive more conversions and revenue.
|
This hardbound document will be made up of these key components: (Click each below for details)
VALUE PROPOSITION
Competitive Analysis
Customer Experience
Analysis
Customer Engagement
Analysis
VALUE PROPOSITION
Competitive Analysis
Customer Experience
Analysis
Customer Engagement
Analysis
Value Proposition
Competitive Analysis
Meclabs
Certified Marketing Assessment
Know Exactly Why Customers Buy from You Instead of the Competition
The Value Proposition Competitive Analysis is absolutely critical because it identifies why your ideal prospect should buy from you rather than any of your competitors.
If your value proposition is unknown or unclear:
- You're missing opportunities because prospects are naturally attracted to the choices that provide the most value.
- Your competitors may be doing a better job of communicating value and taking business away that should rightfully be yours.
The analysis examines your value proposition as your customer, not your organization, understands it.
This requires intense research that reveals:
- Who customers compare you with
- Why they choose your competitors
- Why they choose you
- How you can make the most of any competitive advantages
- How you can address competitive disadvantages
You'll end up with the tools you need to seal the leaks in your sales and marketing funnels.
You’ll be able to:
- Improve impact by adjusting four critical value proposition elements.
- Learn how to infuse your value proposition into every aspect of your marketing.
- Identify how effectively your actual value proposition holds up against the competition.
VALUE PROPOSITION
Competitive Analysis
Customer Experience
Analysis
Customer Engagement
Analysis
VALUE PROPOSITION
Competitive Analysis
Customer Experience
Analysis
Customer Engagement
Analysis
Meclabs
Certified Marketing Assessment
Pinpoint Where Your Sales Funnel Leaks and Repair It
Do you know precisely:
- Where customers are dropping out of the funnel?
- Where you should focus marketing efforts most efficiently drive them through it?
- The best next steps to make the biggest gains fast?
The Funnel Metrics Analysis provides the answers through intense examination of customer data and digital body language.
The goal is to thoroughly understand customer thought processes at each point in the marketing funnel where they have to make a decision to continue moving through it.
By understanding what prospects are thinking at each stage of the buying process you will be able to better match their motivation and move them through the sales funnel faster.
VALUE PROPOSITION
Competitive Analysis
Customer Experience
Analysis
Customer Engagement
Analysis
VALUE PROPOSITION
Competitive Analysis
Customer Experience
Analysis
Customer Engagement
Analysis
Customer Experience
Analysis
Meclabs
Certified Marketing Assessment
Gain Conversions by Applying Scientific Methodology to Your Sales Process
Clarify precisely what motivates your prospects to move through your sales cycle and how effectively every aspect and nuance of your marketing achieves this.
After 15 years of researching more than 20,000 sales paths and a billion emails and landing pages, MECLABS Research Institute has distilled why people buy into a single formula:
In essence, prospects convert when they're highly motivated and are clear about the value of what you're selling. This is enhanced by incentives.
But everything can be diminished by:
- Friction - anything that slows their progress through the marketing funnel, and
- Anxiety - fear about moving forward, like providing credit card information.
This formula can be applied to any aspect of your marketing to identify strengths and weaknesses, and pinpoint where marketing resources would be best invested.
Again, this isn't theory or opinion; it’s based on what is probably the world's most diligent, comprehensive, and long-standing scientific study of the sales process.
VALUE PROPOSITION
Competitive Analysis
Customer Experience
Analysis
Customer Engagement
Analysis
VALUE PROPOSITION
Competitive Analysis
Customer Experience
Analysis
Customer Engagement
Analysis
Customer Engagement
Analysis
Meclabs
Certified Marketing Assessment
Identify Where You Risk Losing Existing Customers
Getting a new customer can cost as much as 10 times more than keeping an existing one. This analysis will help you identify opportunities where you can keep your current customers more engaged to achieve a higher return on marketing investment.
This will be achieved through leveraging insights gained from existing data to identify opportunities for measuring customer behavior more effectively.
This process also determines which opportunities can be met with your existing capabilities and which ones require an additional investment.
VALUE PROPOSITION
Competitive Analysis
Customer Experience
Analysis
Customer Engagement
Analysis
Validity is Critical
Scientifically invalid tests produce inaccurate results that can cost millions of dollars in wasted time, resources and leaked revenue. That’s why MECLABS requires tests to achieve the MECLABS Seal of Validity before influencing marketing decisions. Find out what it takes to get one.
Our Methodology in 3 Minutes
Find out why the sales funnel is inverted and how that affects you.
Find out how a single test can sustainably increase performance across your organization.
MECLABS Gets Results
MECLABS Research Institute has driven remarkable results for leading organizations like these worldwide.
|
48% Increase
in revenue per email
|
|
200% Increase
in mortgage applications
|
|
200% Increase
in conversion
|
What others are saying about the institute
Seth Godin on MECLABS:
“
As the person who invented the term ‘landing page’ in 1995 (right after Al Gore invented the internet) I can tell you that we’ve waited a long, long time for this sort of common sense, hands on, verified info. The bad news is that you are now out of excuses.
”