The MECLABS Certified Marketing Assessment:


Optimize marketing resources for the highest ROI

Your career and company’s health depend on how efficiently and consistently you increase conversions and the revenues that come with them. Achieve and exceed your goals with rigorously tested, science-based insight, tools and knowledge you can find nowhere else. A MECLABS Research Institute Certified Marketing Assessment includes:

  • An in-person presentation, supported by
  • A four-part hardbound book

Together, they detail specific, intensely researched next steps for marketing success. This assessment is the culmination of the world’s most diligent, comprehensive scientific study of cognitive decision-making processes based on:

  • More than a quarter century of research
  • 20,000 sales paths
  • A billion email sends

You’ve likely seen this knowledge published in case studies, benchmark reports and training by our subsidiary organizations, MarketingSherpa and MarketingExperiments, as well as publications such as The Wall Street Journal, Harvard Business Review and Adweek.

Gain a Razor-Sharp Competitive Edge with MECLABS


The MECLABS Institute has distilled this information into proprietary, scalable and repeatable processes, formulas and methodologies that objectively evaluate marketing effectiveness. They can be applied to any industry or vertical, B2B or B2C. 

In essence, their purpose is to clarify why people say:

“Yes, I’ll open your email.”
“Yes, I’ll click to your landing page.”
“Yes, I’ll give you my credit card information.”
“Yes, I’ll buy your product.”

And why they don’t.

By answering these questions for your organization, you will grasp what drives revenue and what doesn’t. Plus, you’ll gain an instant competitive advantage because the vast majority of companies don’t have this knowledge. This is why, according to the latest industry statistics, 1.4 out of every 100 people who visit a website convert1.

1. Alan Coleman, “E-Commerce KPI Study: There's (Finally) a Benchmark for That,” Moz Blog, January 15, 2015, https://moz.com/blog/ecommerce-kpi-benchmark-study.


sectionsAdvance Your Marketing

with a Hardbound, Customized Blueprint for Success

background

book title

While MECLABS Institute research can be applied to any organization, no two are alike.

That’s why assessments are customized to address your organization’s unique challenges to:

1

Discover where you’re missing opportunities for increased conversion and revenues.

2

Develop a plan to quickly take advantage of them.

3

Deliver a blueprint with precise steps forward to immediately drive more conversions and revenue.

This hardbound document will be made up of these key components: (Click each below for details)

VALUE PROPOSITION

Competitive Analysis

Funnel Metrics

Analysis

Customer Experience

Analysis

Customer Engagement

Analysis

background

book title

While MECLABS Institute research can be applied to any organization, no two are alike.

That’s why assessments are customized to address your organization’s unique challenges to:

1

Discover where you’re missing opportunities for increased conversion and revenues.

2

Develop a plan to quickly take advantage of them.

3

Deliver a blueprint with precise steps forward to immediately drive more conversions and revenue.

This hardbound document will be made up of these key components: (Click each below for details)

VALUE PROPOSITION

Competitive Analysis

Funnel Metrics

Analysis

Customer Experience

Analysis

Customer Engagement

Analysis

book title

While MECLABS Institute research can be applied to any organization, no two are alike.

That’s why assessments are customized to address your organization’s unique challenges to:

1

Discover where you’re missing opportunities for increased conversion and revenues.

2

Develop a plan to quickly take advantage of them.

3

Deliver a blueprint with precise steps forward to immediately drive more conversions and revenue.

This hardbound document will be made up of these key components: (Click each below for details)

VALUE PROPOSITION

Competitive Analysis

Funnel Metrics

Analysis

Customer Experience

Analysis

Customer Engagement

Analysis